The Best Property Portal in 2023: A Comprehensive Comparison of Rightmove and Zoopla

In the ever-shifting landscape of the property market, property portals have emerged as powerful catalysts in the intricate dance of property transactions. They serve as the essential bridge connecting buyers, sellers, and real estate experts. Amidst a sea of such portals, Rightmove and Zoopla stand as formidable titans, engaged in an enduring battle for supremacy in the realm of property transactions. Join us on a comprehensive journey as we delve deep into the strengths, unique attributes, and features that set these industry giants apart.

The Unrivaled Dominance of Rightmove and Zoopla

The digital revolution in the property market has witnessed the ascendancy of property portals as central actors in the buying and selling of properties. When you decide to sell your property, the choice of property portals by your estate agent can spell the difference between success and obscurity. 

Amidst a seemingly endless array of property portals, two heavyweight champions, Rightmove and Zoopla, loom large over the property market. Others either align with these industry behemoths, rely heavily on their services, or command market shares too modest to warrant significant consideration.

Key Metrics Unveiled

For those aiming to sell their property, the pivotal metric revolves around the number of visitors a property portal can attract. A larger audience equates to a higher likelihood of a successful sale. In this arena, Rightmove stands as a peerless leader. In 2021, Rightmove reported a staggering 208 million monthly visits across its platforms. In contrast, Zoopla claimed to captivate over 120 million monthly visitors to its listing search results.

For potential buyers, the number of properties available on these portals assumes paramount significance. In 2021, Rightmove boasted an astonishing 692,000 properties listed on its platform.

The Intricate Web of Property Brands

It’s noteworthy that many property websites online share intricate connections. Names like Prime Location,, and Globrix once held a significant presence in the property portal domain. However, Zoopla Group strategically acquired all three brands, subsequently discontinuing the latter two. In 2015, Rightmove also replaced Zoopla as the exclusive portal partner for the London Evening Standard. The influence of these industry giants is further underscored by the ubiquitous phrase “powered by,” typically followed by either Zoopla or Rightmove, on smaller property websites.

The Rise of OnTheMarket

While Rightmove and Zoopla undoubtedly assert their dominance, numerous estate agents across the UK introduced OnTheMarket, attempting to carve their digital niche. Recognizing the challenge of bypassing these industry titans, these agents adopted a strategic approach. Properties would initially be exclusive to OnTheMarket for 24 hours before expanding their reach, a tactic designed to attract potential buyers. Currently, OnTheMarket garners approximately 21 million monthly visitors, posing a considerable challenge to the supremacy of Rightmove and Zoopla.

The Role of Aggregators

For buyers seeking efficiency, and Nestoria offer valuable alternatives. Although distinct entities, they serve a similar function: aggregating properties from various portals, simplifying the property search process. These platforms essentially function as search engines for property listings, saving users time and effort.

Exploring Other Property Portals

While smaller property portals do exist, a broader reach remains paramount for property sellers. There’s no denying that Rightmove and Zoopla lead the way in terms of audience size and market influence.

Empowering Buyers and Sellers

Unsurprisingly, both Zoopla and Rightmove provide downloadable applications for users. These applications offer a myriad of tools and features for both buyers and sellers. They provide information on house prices and the ability to connect with agents for property valuations. Zoopla goes a step further by offering an instant property valuation tool, simplifying the property search process. Moreover, Zoopla’s tools encompass features like SmartMaps, allowing users to refine their search area and even pinpoint properties based on commute times.

Portals vs. Agents: Understanding the Distinction

To navigate the property market effectively, it’s crucial to distinguish between online agents and online portals. Estate agents, whether exclusively operating online or maintaining a physical presence, list their properties on property portals. Prospective buyers who come across a property of interest on an online portal typically contact the agent responsible for marketing that property, often through a link on the property portal. In contrast, both online and traditional estate agents mainly list properties exclusively on their respective websites. Property portals like Rightmove and Zoopla feature properties listed by a diverse array of agents, expanding the choices available to potential buyers.

Self-Listing on Property Portals

For those considering self-listing, it’s important to understand the limitations. Major portals like Zoopla and Rightmove do not offer a self-listing option. To be featured on these platforms, one must enlist the services of an agent. However, choosing an online agent over a traditional one with a physical presence can prove to be a cost-effective alternative. Smaller websites like The House Shop do permit self-listing, but it’s crucial to acknowledge that their reach doesn’t compare to the scale of Zoopla and Rightmove. For instance, The House Shop welcomes approximately 600,000 visitors per month and hosts over 300,000 property listings. In contrast, Rightmove recorded a staggering 91.5 million visits in September 2023, underscoring its dominant position in the property market.

Why Start with Rightmove or Zoopla?

In summary, Rightmove and Zoopla continue to reign supreme as the go-to destinations for individuals embarking on their property journeys. While subtle distinctions may exist in the offerings of these two giants, they share more similarities than disparities. Both platforms excel in several facets that render them the ideal starting points for property searches. Here’s why:

Unparalleled Property Selection: Rightmove boasts approximately 800,000 properties available for sale or rent at any given time, while Zoopla offers around 700,000 listings. This extensive selection caters to a diverse array of residential property requirements.

Diverse Property Offerings: Their far-reaching influence ensures a rich diversity of property types, from floating homes to retirement properties, guaranteeing options for every preference.

Invaluable Tools: Both portals provide invaluable insights into the listed properties. Rightmove delivers essential property data, including a mortgage calculator and area information. In contrast, Zoopla offers advanced tools like SmartMaps, allowing users to refine their search area and even pinpoint properties based on commute times.

In conclusion, whether you are contemplating selling your property or embarking on the quest for your next dream home, Rightmove and Zoopla emerge as the top contenders in the property portal arena. Their extensive reach, valuable features, and user-friendly interfaces position them as the primary choices for many in the ever-evolving realm of the property market. These platforms serve as trusted companions as you set forth on your property journey, offering a plethora of opportunities in the housing market.

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